MARKETING DIRECTOR AT HCI SPORTS & FITNESS
WEBSITE REBRAND
THE PROBLEM | Scroll for before and after
The original website was cluttered and disorganized. With grids of lengthy paragraphs over photos, inconsistent colors and spacing, and juvenile copy, the pages were long and difficult to navigate. Analytics showed a bounce rate of 50% on the homepage with the average visitor spending 15-30 seconds before leaving.
THE SOLUTION | top of homepage featured left
The new site integrates refined branding with improved design and media, interactive info boxes containing accessible information through concise copy, and a clearer break down of all of the departments within the facility—membership, the studio, athletes in motion, personal training, and youth and adult sports.
BEFORE
AFTER
DIGITAL + PRINT ADS
General + Niche Video Ads
With an aim to represent all that the facility has to offer while targeting the various niche audiences, my team and I storyboarded several video concepts to launch as paid ads via social and google including a general facility ad with a focus on adult fitness and membership, studio classes ad, personal training ad, athletes in motion ad, adult sports ad, and youth sports ad.
BILLBOARD & LARGE-SCALE SIGNAGE
SOCIAL MEDIA + CONTENT
Whether covering events, gathering content for social, directing planned shoots for larger campaigns and marketing collateral, our photo + video style is bold, dynamic, and authentic showcasing our facility and community. Colorized photos utilizing primary and secondary color palettes are used for graphics and promotions.
BRAND GUIDE
IN-HOUSE MAGAZINE | EDITORIAL DIRECTION + COPYWRITING
